Case Studies
Development and improvement of a fraud prediction model (Startup Manager)
Company: MivaTech
Field of activity: Development of solutions to combat fraud in payment systems.
Segment: B2B (large payment processors)
Format: Development and implementation of an AI solution
Applications: New project
Objective
To develop and implement a fraud prediction model for a large payment processor, increasing the efficiency of detecting suspicious transactions.
Problem
Existing fraud detection methods are not effective enough, which leads to significant financial losses for the payment processor.
Solution
A team has been created consisting of me (as a startup manager and investor) and a technical partner involved in development, marketing and negotiations with stakeholders.
A fraud prediction model based on Deep unsupervised learning has been developed. The model is trained on a large dataset of financial transactions (10,000,000). An internal evaluation of the model was performed; prediction accuracy improved by 8% (from the initial 90%).
Result
A model has been successfully developed and tested, demonstrating a significant improvement in the accuracy of fraud forecasting. The model's performance exceeded the customer's previous performance. (Growth from 90% to 98%)
Key findings
- Despite the technical success, the project was not implemented due to the customer's decision to work with competitors and the personal circumstances of the team.
- The invested $300,000 did not bring the expected result.
- Gained valuable experience in developing AI models, managing startup projects, interacting with clients, and assessing risks.
- Confirmed understanding of the anti-fraud solutions market.
Lessons learned
- The importance of careful hypothesis testing at the pre-sale stage.
- The need to coordinate a market entry strategy and a financing plan, taking into account possible risks.
- The importance of building reliable relationships with key stakeholders in the customer company.
Improving the efficiency of analysts (Financial Analyst)
Field of activity
Financial transaction analysis
Segment: Internal Team
Format: Training and mentoring
Applications: Existing team members
Objective
To increase the efficiency of the team
Problem
Inconsistent decision-making in financial transactions, leading to inefficiency.
Solution
A standardized operational procedure (SOP) has been developed and implemented with elements of creative problem solving, without departing from certain regulations. 4 SOP officers have been trained.
Result
An increase in team efficiency by 10% due to the introduction of creative ideas within the framework of the SOP.
I have an NDA with this company, so it is not possible to provide more detailed information.
Improving Customer satisfaction (VIP Support Manager)
Company: i-Gaming
Field of activity: VIP customer support
Sales Segment: Existing VIP clients
Sales format: Direct communication (chat + calls)
Applications: Incoming customer requests
Objective
To increase customer satisfaction
Problem
A large volume of customer requests (more than 500 per day) with the potential for a negative experience.
Solution
Providing high-quality, customer-oriented service with fast responses, effective analysis, and actionable solutions.
Result
Maintaining a high level of customer satisfaction, leaving each customer in a positive mood after solving their problems.
I have an NDA with this company, so it is not possible to provide more detailed information.
Lead Generation for Target Reached (Web developer, co-founder)
Company: Target Reached
Field of activity: Web development services
Sales segment: Foreign companies
Sales format: Cold outreach (Google Maps, Facebook, Instagram cold calls)
Applications: Generated via Google Maps, Instagram, and cold calls
Objective
To attract foreign clients for web development services
Problem
The difficulty in reaching potential customers in foreign markets.
Solution
A cold-outreach strategy has been implemented, generating leads through Google Maps and cold calls.
Result
Within a period of 2 weeks, 3 foreign clients were attracted who ordered various web development services. The skills of lead generation and negotiation are demonstrated.
Improving English language skills in Meet2Talk (English Teacher)
Company: Meet2Talk
Field of activity: English language teaching
Sales segment: People who want to improve their English
Sales format: Conversation Club
Applications: Word of mouth, recommendations
Objective
To improve students' English language skills
Problem
Students need to improve their spoken English, grammar, and vocabulary.
Solution
A communicative approach has been introduced, focused on conversation, vocabulary expansion and grammar. We used YouTube videos and AI tools for personalized learning.
Result
More than 200 satisfied customers improved their English language skills within 7 months.